The issue with Mastodon, and pretty much most of the fediverse is that the non techy people do NOT want to choose a server, they just want something to work....
Once you throw in a lot of the positives us people see, it turns it into a negative for them, they have no need or want for decentralisation and they simply don't sign up.
Fediverse
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Facebook = the old bar that pretty much everybody used to go to, you know the one where the bar person tells everybody your business and there is always someone trying to sell you stuff...
Mastodon is that new place in town, but most people don't go really. It's cheap, nobody tells you what to do but most fo your mates still don't go there...
X is that club that's loud, people shouting all the time, trying to get your attention. It's where you go if you want a wild night and break a few rules
mastadon is like being apart of that clique in high school that revolved around that one popular kid.
and they tended to have the parties :)