This is a weird article, because it feels like something that was 5 years out of date 5 years ago.
"You can't outrun a donut" has been a truism for decades, and it didnt take this study to figure it out. It is literally true that if you eat a donut, you would have to run for an unreasonable amount of time before you became calorie-neutral again.
However, we still all know those people who talk about how they eat organic vegan toast every morning (or whatever) and are still grossly overweight. Most of us have tried counting calories at some point, only to fail to meet our goal and rebound to the same weight - if not heavier. And at the same time - if exercise doesnt make you skinny, then how come all the skinny people I know exercise?
The answer is this. While various factors influence individuals differently, on the whole, obesity is driven by overall poor physical and mental health.
Bodyfat exists for a reason - to keep us fed during hard times. Modern people eat lots of processed foods which are bad for their overall health. They drink alcohol. They smoke. They dont sleep enough. They don't exercise enough. They dont spend much time outside in sunshine, or enjoying nature. They dont spend much time with friends, and dont have many strong relationships. They often find their lives lack meaning, and are stressed out by work, bills, family obligations, commuting, social media, politics, and all the rest.
All this signals to the body that hard times are coming, so it should pack away as many calories in reserve as possible. So it increases feeling of hunger, increases cravings for calorie-dense foods, and decreased involuntary energy expenditure.
Take an obese person from the city. Put them in a nice villiage in the middle of a forest. Villiage has no electricity - so no electronics, and no lights other than candles after dark. Villiage had no food delivery - all food is hunted or foraged in the forest, or grown as crops or livestock. The villiage gets one newspaper per month about the goings-on of the world, which is delivered via bicycle. The villiagers spend their time ensuring they have enough food, building or repairing their homes, and talking to each other. Once per season, the brewer opens a few barrels of beer for the villiage festival, but otherwise everyone is pretty sober. That obese person will soon be of normal bodyweight. And I think we all intuitively know that.