this post was submitted on 20 Jul 2025
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] CileTheSane@lemmy.ca 6 points 2 weeks ago (2 children)

This is easily solved by not using 3rd parties and tracking data for ads. If the ad was just part of the page (similar to an ad in the newspaper) then ad blockers would not be able to detect them at all. A YouTuber saying "before we get started, this video is sponsored by [relevant related company]" does not get blocked by ad blockers.

However, in order to do that websites would be responsible for the ads they display. If they don't do their due diligence they won't be able to pass it off as "we're not responsible for it, it's our ad company that put it there." They don't want to be responsible for the ads they show, but they want you to be responsible for the ads you don't watch.

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[–] Zotora@programming.dev 5 points 2 weeks ago

Well no one ever had to sell me on how nice a fire smells.

[–] Jason2357@lemmy.ca 5 points 2 weeks ago

Largest boycott in human history.

[–] WraithGear@lemmy.world 5 points 2 weeks ago (4 children)

“And Scott Messer, founder of publishing adtech consultancy Messer Media, added: “Dark traffic is unlike anything we have seen before. It’s demonetising publisher content at scale without user consent. 

“Publishers already face an existential-level threat in the face of AI reducing referral traffic. This is another slice that publishers cannot afford to lose.””

https://youtu.be/ZTt-kfPvRks

[–] Tiger666@lemmy.ca 5 points 2 weeks ago

Good, I hope they go the way of the telegraph and whale oil salesman.

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[–] MonkderVierte@lemmy.zip 5 points 2 weeks ago* (last edited 2 weeks ago)

And the good old guilt tripping at the end, with the usual "quality content".

Only a billion. Need to quintuple that.

[–] TankovayaDiviziya@lemmy.world 4 points 2 weeks ago* (last edited 2 weeks ago)

I actually don't mind ad but only if it is general ad, not targeted ones. Hence, why I hate web ads. I appreciate advertisements in more public spaces like radio and posters.

[–] silentdon@lemmy.world 4 points 2 weeks ago

The only site I allow ads on is photopea.net because it's awesome and I use it regularly. Fuck ads otherwise

[–] bhamlin@lemmy.world 4 points 2 weeks ago

Oh no. 🎻

[–] m3t00@lemmy.world 3 points 2 weeks ago (3 children)

mostly desktop, android phone is mostly unusable with ads. use 'privacy badger', 'ublock origin', 'umatrix'.

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