This was clearly an article written by the Microchip marketing team. (Not that that's a bad thing).
https://www.microchip.com/en-us/development-tool/EV70N78A
Just... say it. Damn it, just say you have a Cell-phone AVR DD (aka: 8-bit AVR assembly) board. They got this massive article about how 8-bit uCs with cell phone modems are theoretically great on a farm. Just... show off your AVR IoT cell phone board, front and center guys!
8-bit board with LTE / 4G cell phone chip with some cloud-based server running off of AWS (I forget exactly what the tech stack was on the web-side, but that parts also figured out) with a standard SIM-card / data line that uses back-end processing and centralization of that data for your equipment. Bam. Was that so hard to talk about?