If we're talking about a focus group specifically comprised of regular fast food consumers, you're already kinda pre-selecting for the lowest common denominator.
No surprise that this segment would have lower education overall
this post was submitted on 19 May 2025
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I thought this was kind of a myth? I recall it being something like the quarter pounder was just well marketed so beat out even bigger burgers.
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(9 replies)
Carl's Jr. did the same thing. The 1/3 pound was perfect. Two 1/4 patties are too much, one 1/4 patty is too little.
I miss the Carl's Jr. 1/3 pound burger.
The funny thing is McDonald's also tried 1/3 lb burgers later on, and also failed.
It's probably also why they don't advertise a Big Mac is 1/5 pound of beef, because it would make the Quarter pounder lose interest I assume.
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We can't afford bigger burgers now anyway, the price of beef is insane. And when bigger burgers are desired, they'll sell "double quarter pounders". Not that Americans generally need bigger burgers anyway, but that's a different topic.
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"try our new 113g burger"
Yes, I've literally seen baked goods advertised like that. One bakery in my town is proud of its bigger-than-average pretzels and puts the weight right there on the ad posters.
The famous 113 grammer with cheese
There are three countries using the ass backwards Imperial measurement system. USA, Liberia and Myanmar...WTF!?!?