Studying the "Brand Bad" behavior of cultures and societies.
How people don't scrutinize ideas based on fact-checking of ideas, but instead are taught that "all of MSNBC news is bad", "all Muslims are bad", "all people of black skin color are bad", "all walls of text are a waste of time", "all confusing conversations should be avoided", "if you can't understand something in 3 minutes or less, change the channel", etc.
The behavior of people who do not wish to promote ideas that are good (regardless of brand identity), but instead "brand loyalty" selection and filtering. Which corporate overlords desire, brand loyalty. What religion clergy have taught throughout time: (and found popular in drawing crowds), egoism of brand loyalty... avoiding global world-wide comprehension, compassion, and understanding for all people of Pale Blue Dot.