this post was submitted on 21 Mar 2025
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Report: Half of all mobile players have received real-world rewards from games (www.gamesindustry.biz)
submitted 5 months ago by misk@sopuli.xyz to c/games@sh.itjust.works
6 comments fedilink hide all child comments
 

50% of mobile players have now received a reward with real monetary value from a smartphone game. Meanwhile, 72% of that group say real-world rewards are now "important" when it comes to them selecting a new mobile game to download.

That’s according to the second part of Almedia's Rewarded Returns report conducted by Atomik Research, which surveyed over 2,000 mobile players across the US and UK.

The reward-based UA approach seeks to acquire, engage, and retain more players by placing a rewards campaign over an existing game.

As such, a player might receive cash, Amazon credit, or payouts of other currencies of real-world value for reaching particular stages or achieving certain tasks within a game.

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[–] tiramichu@lemm.ee 31 points 5 months ago (1 children)

"72% of that group say real-world rewards are 'important' when selecting a new mobile game to download" - says report commissioned by company whose business model is putting real world rewards in mobile games and apps.

Piss off.

I play games to escape the real world a bit and forget it exists, not to slave away doing meaningless tasks for pennies.

[–] Gradually_Adjusting@lemmy.world 18 points 5 months ago (1 children)

If nobody's ever paid you to play it, how would you know it was a good game 🤨

[–] brsrklf@jlai.lu 5 points 5 months ago

Making people pay to skip boring "gameplay" loops, and then paying them a trifle to get them to play more. While getting hundreds of time that from serving ads.

The good content is hiding somewhere under all that, promise! Keep digging and you'll find it.

[–] warmaster@lemmy.world 7 points 5 months ago (1 children)

I made a full stop to my mobile gaming when the great enshitification began. Now I game on my desktop PC exclusively.

[–] Obelix@feddit.org 1 points 4 months ago

Yeah - those microtransactions are killing the experience. You never know if the level is just hard and challenging and that you need to practice more or if it is impossibly hard and only solvable with money. Or if you suck in a multiplayer game or if it is pay to win