this post was submitted on 22 Jan 2025
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The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.

Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.

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[–] venusaur@lemmy.world 69 points 6 months ago* (last edited 6 months ago) (2 children)

I think this is true for a lot of things. iPhones, Nike, Spam

[–] TheOneAndOnly@lemmy.world 11 points 6 months ago
[–] jaybone@lemmy.world 45 points 6 months ago (2 children)

“Surprisingly”? This should be a surprise to no one who is paying any kind of attention to any online communities where techy people post.

[–] Randelung@lemmy.world 13 points 6 months ago

Hey, buy my new CoinCoin! No, don't research what it is, just buy it!

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[–] daniskarma@lemmy.dbzer0.com 36 points 6 months ago (4 children)

I'm tech savvy and I use AI daily.

Probably not the AI you think of. As it's not LLM or image generation.

But I have a security system self hosted using frigate, which uses AI models for image recognition.

[–] thisbenzingring@lemmy.sdf.org 15 points 6 months ago* (last edited 6 months ago) (1 children)

I am a system admin and one of our appliances is a HPE Alletra. The AI in it is awesome and it never tries to interact with me. This is what I want. Just do your fucking job AI, I don't want you to pretend to be a person.

[–] Feathercrown@lemmy.world 2 points 6 months ago

They will come for you first /s

[–] Jax@sh.itjust.works 12 points 6 months ago (1 children)

So you're tech savvy and you use AI as it should be - like a tool. Not a magic genie that will spit out code for you.

[–] Hackworth@lemmy.world 7 points 6 months ago

As a djinn, I don't appreciate this anti-genie rhetoric.

[–] Naia@lemmy.blahaj.zone 8 points 6 months ago

Even using LLMs isn't an issue, it's just another tool. I've been messing around with local stuff and while you certainly have to use it knowing it's limitations it can help for certain things, even if just helping parse data or rephrasing things.

The issue with neural nets is that while it theoretically can do "anything", it can't actually do everything.

And it's the same with a lot of tools like this. People not understanding the limitations or flaws and corporations wanting to use it to replace workers.

There's also the tech bros who feel that creative works can be generated completely by AI because like AI they don't understand art or storytelling.

But we also have others who don't understand what AI is and how broad it is, thinking it's only LLMs and other neural nets that are just used to produce garbage.

[–] Feathercrown@lemmy.world 3 points 6 months ago

Image recognition has gotten crazy good

[–] cupcakezealot@lemmy.blahaj.zone 29 points 6 months ago

People susceptible to marketing gimmicks more likely to want marketing gimmick.

[–] M33@lemmy.sdf.org 26 points 6 months ago (1 children)

« Ignorance is bliss »

  • Cypher
[–] Cypher@lemmy.world 2 points 6 months ago

It really must be…

[–] CosmoNova@lemmy.world 24 points 6 months ago (1 children)

How exactly is this a surprise to anyone when the same applied to crypto and NFTs already? AI and blockchain technologies are useful to experts in tiny niches so far but that’s not the usual tech savvy user. For the end user it’s just a toy with little use cases.

[–] Feathercrown@lemmy.world 4 points 6 months ago

AI is much more broadly applicable than Blockchain could ever be, although somehow it's still being pushed more than it should be.

[–] badbytes@lemmy.world 21 points 6 months ago (1 children)

Same is true bout hotdogs.

[–] Kolanaki@yiffit.net 13 points 6 months ago

I specifically go out of my way to eat more hotdogs knowing they are 60% pig anus.

[–] affiliate@lemmy.world 15 points 6 months ago (3 children)

i think we give silicon valley too much linguistic power. there should really be more pushback on them rebranding LLMs as AI. it’s just a bunch of marketing nonsense that we’re letting them get away with.

(i know that LLMs are studied in the field of computer science that’s known as artificial intelligence, but i really don’t think that subtlety is properly communicated to the general public.)

[–] btaf45@lemmy.world 5 points 6 months ago* (last edited 6 months ago)

here should really be more pushback on them rebranding LLMs as AI.

Those would be AI though wouldn't they?

The pushback I would like to see is the rush of companies to rebrand ordinary computer programs as "AI".

[–] Feathercrown@lemmy.world 4 points 6 months ago* (last edited 6 months ago) (1 children)

I actually think in this case it's the opposite-- your expectations of the term "AI" aren't accurate to the actual research and industry usage. Now, if we want to talk about what people have been trying to pass off as "AGI"...

[–] affiliate@lemmy.world 2 points 6 months ago (1 children)

i think that’s fair point. language does work both ways, and i am certainly not in the majority with this opinion. but what bothers me is that it feels like they’re changing the definition of the word and piggybacking off of its old meaning. i know this kind of thing isn’t all that uncommon, but it still rubs me the wrong way.

[–] Feathercrown@lemmy.world 2 points 6 months ago* (last edited 6 months ago)

I mean, we've been calling pathfinding + aimbot "AI" in games for years. The terminology certainly does feel different nowadays though...

[–] UnderpantsWeevil@lemmy.world 4 points 6 months ago* (last edited 6 months ago)

there should really be more pushback on them rebranding LLMs as AI.

That's because the target of the language is the know-nothing speculative investor class. The distinction doesn't matter to us because we're not being sold a service, we're being packaged as a product.

The increasingly-impossible-to-opt-out-of nature of LLMs/AIs illustrates as much. We're getting force-fed a "free" service that's fundamentally worse than what came before it, because its an extractive service.

[–] rumba@lemmy.zip 12 points 6 months ago (1 children)

I suspect it's truly more of a dunning-Kruger situation. When you know nothing You're down to use it for everything. When you start to understand the problems, limits and the morality of it, you start to back off some. And as you approach the ability to host it yourself and do actual work with it, you fully welcome the useful bits in your workflow.

[–] ifItWasUpToMe@lemmy.ca 2 points 6 months ago

This is honestly my exact experience. Albeit I’m far from an expert, but it’s great with document templates and code snippets.

[–] Petter1@lemm.ee 8 points 6 months ago (1 children)

At the state of AI today, it helps noobs to get to average level but not help average to get a pro

[–] wondrous_strange@lemmy.world 3 points 6 months ago (2 children)

The real question in my opinion is how does a pro truly benefit from it other than being a different type of a search engine

[–] Petter1@lemm.ee 2 points 6 months ago (1 children)

Yea, if you are a pro in something it most of the time only tells you what you already know (I sometimes use it as a sort of sanity check, by writing prompts that I think I know the output that comes)

[–] wondrous_strange@lemmy.world 1 points 6 months ago (3 children)

I only found it useful doing trivial chores such as converting between data structures, maybe create a test for a function, parsing and some regex. Anything deeper than that was full of errors or the it offered was suboptimal at best. It also fails a lot of times in fetching the relevant docs/sources for the discussion. I gave up trying after so many times it basically told me " go search for yourself"

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[–] FinishingDutch@lemmy.world 7 points 6 months ago* (last edited 6 months ago) (1 children)

That tracks for sure. The most enthusiastic guys at work also happen to be the ones who put in the least actual work. Sure, it has some uses… but the things it gets wrong are significant enough that no sane individual should rely on anything that AI is involved with making/running. The intelligence part just isn’t there yet. People are effectively getting wowed by a glorified ELIZA chat bot.

[–] UnderpantsWeevil@lemmy.world 8 points 6 months ago* (last edited 6 months ago)

the things it gets wrong are significant enough that no sane individual should rely on anything that AI is involved with making/running

The fundamental use-cases for AI are almost never customer oriented, either. You don't see these tools deployed to reduce wait times or improve authentication or approve access, because the people who deploy them don't actually trust them to do positive scope client interactions. What you see them doing is robo-calls, front-line customer service, claims denials, and (in the bleakest use cases) military targeting operations. Instances where efficiencies of scale accrue to the operator and an error/problems rebounds to the target of the service rather than the vendor.

People are effectively getting wowed by a glorified ELIZA chat bot.

An ELIZA chatbot that double-processes your credit card and then keeps denying you a refund when you manually catch and report it.

[–] werefreeatlast@lemmy.world 6 points 6 months ago

Its like mice and traps. The stupid mice get the most bendy necks as the trap slams at high speed on them.

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