"Our phones aren't selling well. What should we do?"
"Change nothing!"
I'm no marketing guy, but somehow that doesn't track.
this post was submitted on 03 Jan 2025
17 points (100.0% liked)
Samsung
1433 readers
2 users here now
The unofficial Samsung Lemmy Community.
Rules
- No advertising.
- Be kind.
- Be patient.
- No porn.
- Must be Samsung related.
founded 2 years ago
MODERATORS
So many products could be better if businesses could leave good products alone and change bad ones.
It does track if you realise the category of phone does not have much demand. Foldables are a novelty that many people will be discouraged from buying due to issues (perceived and real).
It’s a waste of money to improve these phones if the market isn’t there. It’s much better to focus on the markets you have a reasonable chance of growing sales in.
I imagine all smart phone categories are fairly stagnant now. Phones have been more than good enough for many years now that replacing them is more about replacing worn out unsupported hardware rather than getting better performance and features.
I keep seeing articles like this.
Do you know why Samsung's foldables sold so well each year prior to the last? Because they did something insane where they allowed the USA market to pay only $50-100 for the latest foldable if they just traded in their old model. They also often gave away free products with the phones like ear buds and watches.
In 2024, they stopped that insane deal. Obviously sales plummeted as a result.
I'm not saying that was at all a sustainable business model. But people are acting surprised when less people bought the newest line when they weren't dirt cheap like the old ones and they are only iterative changes.
My guess is that they are saving any big upgrades for when Apple launches their foldable.