this post was submitted on 15 Nov 2024
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Fuck AI

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A place for all those who loathe AI to discuss things, post articles, and ridicule the AI hype. Proud supporter of working people. And proud booer of SXSW 2024.

AI, in this case, refers to LLMs, GPT technology, and anything listed as "AI" meant to increase market valuations.

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[–] credo@lemmy.world 80 points 1 year ago* (last edited 1 year ago) (4 children)

Because people point out how bad the website is but refuse to post the video link for some reason: https://www.youtube.com/watch?v=JHIxyGgSU90

[–] massive_bereavement@fedia.io 42 points 1 year ago (3 children)

wow I love it, it's so artificial, corporate, bland and full of dead smiles. Fantastically dystopian.

[–] SGforce@lemmy.ca 24 points 1 year ago (2 children)

I honestly don't see a difference

[–] brap@lemmy.world 12 points 1 year ago

That hand though

[–] zerozaku@lemmy.world 1 points 1 year ago

It's hard to find a difference but in all AI videos, human eyes blow a little too much and that gives it away for me.

[–] Valmond@lemmy.world 7 points 1 year ago

Wow. Yeah that's a shitty ad.

[–] Krauerking@lemy.lol 13 points 1 year ago (1 children)

Oh ew. That's a mess.

And each shot can only last like 5 seconds from AI limits but each shot looks like a shitty photo morph effect with the weirdest shots...

That's just bad. Like straight up bad and makes me officially root for the complete destruction of coca cola. I'll drink something else.

[–] MonkeyDatabase@lemmy.world 7 points 1 year ago (1 children)

Each shot actually only lasts 1 second.

[–] Krauerking@lemy.lol 2 points 1 year ago

Of course they couldn't even hold for longer than that

[–] 01189998819991197253 3 points 1 year ago

The comments on this video are hilarious hahahaha

This was a very unsettling video.

[–] Voroxpete@sh.itjust.works 44 points 1 year ago (1 children)

Spoiler; it was always soulless and dystopian.

[–] riodoro1@lemmy.world 19 points 1 year ago (2 children)

Bu.. but consumerism is tradition and culture. Coca cola is love, and friendship and happiness.

[–] beebarfbadger@lemmy.world 12 points 1 year ago
[–] Valmond@lemmy.world 4 points 1 year ago

And hot girls to fuck.

[–] ininewcrow@lemmy.ca 38 points 1 year ago (1 children)

lol ... this will be our future ... we will exist in a dystopian reality of climate catastrophes and a warming planet, creeping fascism, endless war ... while we will be steadily fed a diet of AI generated sentimental slop from our a recent past that no longer exists.

[–] granolabar@kbin.melroy.org 11 points 1 year ago

NPCs will get upset when somebody brings up that it is fake...

[–] FlyingSquid@lemmy.world 27 points 1 year ago (1 children)

Watching it, even if I didn't know ahead of time it was AI, the stuff with Santa giving the guy the Coke looked so unnatural that I would have to assume it was, at the very least, badly-done CG.

[–] cubism_pitta@lemmy.world 15 points 1 year ago (3 children)

It is 5 second scenes with jump cuts. If you pause any particular scene the AI shows itself really fast. (The fast jumps are a good cover though)

[–] Krauerking@lemy.lol 6 points 1 year ago

The road in town shot is fucked if you look at it for like longer than a second. The road is literally like fractured. Maybe it was for American infrastructure realism.

[–] Peter_Arbeitsloser@feddit.org 6 points 1 year ago

5 seconds would be fucking long for AI, those scenes are merely 1.5 sec at best. Coca Cola should really have known better to not use AI for such an iconic Ad. I'd really love to know how much money they burned for their Real Magic AI.

[–] jacksilver@lemmy.world 3 points 1 year ago

Yeah the AI videos still really feel mostly like a parralax effect with a background and foreground image. Some of the cutting edge can do more, but I've gotten the feeling it's a lot less consistent/stable.

[–] Grogon@lemmy.world 19 points 1 year ago

I hate the ad but I hate the website with the 100 ads even more OMG it took me 5 minutes to finally be able to click on youtube fast enough before getting ported to the top screen without being able to move.

[–] TachyonTele@lemm.ee 16 points 1 year ago

Ads are shit. AI ad is also shit.
So surprising.

[–] mrfriki@lemmy.world 10 points 1 year ago (1 children)
[–] Hawke@lemmy.world 5 points 1 year ago (1 children)

Nah the part about “made by AI” is probably new.

[–] RandomVideos@programming.dev 2 points 1 year ago

The ad is from the future, where AI becomes advanced enough to make it

It was sent back in time to warn us about AI, but the message probably was missed

[–] Kazumara@discuss.tchncs.de 9 points 1 year ago

Just when you thought marketing people were already the lowest scum among legal professions they sink even further.

[–] AusatKeyboardPremi@lemmy.world 8 points 1 year ago* (last edited 1 year ago)

It is hard to ignore the similarities between the commotion around the use of AI in making art, to that of using CGI in the early 90s, 00s, and even now. Of course, the former is more vehement.

Also,

soulless and creepy dystopian

It is an ad. That too by a mega corporation known for their unethical practices, what did you expect?

In case, the Piped link does not workhttps://youtu.be/uGPHy3yWE08

[–] ryedaft@sh.itjust.works 7 points 1 year ago (1 children)

Thought: they paid through the nose for this

Thought: if it was good no one would have noticed and no one would have talked about it

Thought: the spokesperson sounds like they hate it too - but that's probably not relevant

Conclusion: it's Donald Trump marketing, i.e. it sucks and people who care about will talk about it but the people who don't care just hear "Coca Cola"

[–] Squizzy@lemmy.world 2 points 1 year ago (1 children)

It was collaborative, they made their own AI in partnership with the bigs. It isnt too in your face and just looks a bit cartoony in parts but its quick and fine.

Odd they would move from a classic branding moment to update it.

[–] ryedaft@sh.itjust.works 1 points 1 year ago

I see better work by people making AI generated gay porn.

[–] VinesNFluff@pawb.social 5 points 1 year ago

Corporation uses tool loved mostly by corporations to create corporate advertising.

[–] sag@lemm.ee 4 points 1 year ago

Fuck AI. They are now ruining ads. Even fucking TV Shows in India start using AI for story telling like wtf.

[–] Lexam@lemmy.world 4 points 1 year ago

Folgers will always have the most wholesome ad.

[–] LANIK2000@lemmy.world 3 points 1 year ago

Mmm, makes me never wanna buy a coke ever again.

[–] Evil_Shrubbery@lemm.ee 2 points 1 year ago

Always has been, now they just use fewer people in the process.