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I read "it's dying" by people on Discord and Reddit all the time, but the numbers prove otherwise. It's been going up this entire time and sitting over 3 billion MONTHLY ACTIVE USERS!
I feel like the bubble around people on other platforms saying "who uses Facebook anymore lol" is kind of wild given the numbers. Keep in mind these are active users not just abandoned accounts.
old people like their bigotry and conspiracy theory echo-chamber. it's the only place they can spew that garbage after their kids cut contact with them.
Marketplace has a big impact. It's the best place to sell your stuff
I don't feel like looking it up, but I've heard statistics like the Breaking Bad finale had half the viewers of the average episode of CSI Miami. The general lesson is don't underestimate the average person's appetite for garbage.
Bots are prob also included in these stats
Bots are people too
honestly to me it feels cozy now relative to how shitty other platforms have gotten. i guess it was always leading the way at being shitty, so it doesn't feel like as stark a change (reddit, twitter)
How do they define monthly active users? If I never post anything, but log in every couple weeks to see what my friends are up to and maybe like a few posts, am I counted?
How the fuck did some one misspell 'Lemmy' as 'Facebook'
The aversion to change in humans
Change requires energy. If you're fully invested in surviving and putting food on the table, there's little left to explore change.
because people use. At the end of the day FB and other social media sites are about talking to and connecting to other people. Since lots of people us FB it makes it an easy way to connect. In other words, it is popular because it is big and it is big becasue it is popular.
It's the one place some of my family can figure out how to use where they can make a transphobic joke about Mother's Day for men in dresses is April 1st and get enough positive interactions that they think they've actually re-posted something relatable and clever. So it does have that going for it.
It is absolutely atrocious to use and constantly tries to ram Algorithmic crap down your through. The thing is, most normies are there and for every person who is Internet savvy enough to see the benefit of Mastodon and Lemmy (and Pixelfed, etc) there are a dozen normies who don’t and can’t be bothered finding out.
I would not say that Facebook is popular, but I will say that it is common. It is literally the Lowest Common Denominator for port of social interaction on the Internet.
Boomers
Yes i am a "monthly" user of facebook. I log on about once a month as the strata for my building foes basically everything through facebook.
I look at it like internet explorer a few years ago, it has its claws in everything and its just easier to keep using than for people to find an alternative that satisfys everyone.
IMHO popular culture is not popular because it's the best, it's because of some combination of corruption and being the "lowest common denominator". Popular culture is cultural detritus and Facebook is a prime representation of it.
Meme groups (specially Latin American) :)