this post was submitted on 04 Jun 2024
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I mean you CAN just get an evening marketing job, 8-5 engineering, half hour break, 5.30-1:30am writing marketing copy, designing campaigns, A/B testing, budget management, demand gen, lead gen, sales enablement, CRO/CPC/CAC management, Martech tool alignment, attribution tracking, SEO research, content marketing, press releases and 3P distribution tools, all of which matched against brand voice and targeting to ABM the specific ICP within each vertical.
There's literally nothing stopping you.
Yea, but, alternatively, sales could just stop being entitled pricks. I've worked with sales people that were excellent - they had a technical mind and were able to grasp what our product could and couldn't do and, if they were uncertain... they would fucking ask me. And I've worked with sales people that won't tell me they made a sale until two months later when the deadline is a week away.
Nah fam just sell something that doesn't exist and make engineers magic it into existance that week
h8 u
(/jk, of course)