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New Windows AI feature records everything you’ve done on your PC (arstechnica.com)

submitted 2 years ago by sc_griffith@awful.systems to c/techtakes@awful.systems

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somehow I managed to miss this until now

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[–] gnomicutterance@awful.systems 11 points 2 years ago (8 children)

Since this isn’t really even related to GenAI at all, in our house the theory is:

MS has been trying and failing to push ARM in PCs for a while
Now they take one with an NPU and rebrand it as Copilot+™️®️ PCs
They have market research that says initial sales are going to be soft and they panic because early soft sales create a bad vibe
So, without doing any of the usual build up of exciting the tech press, without hyping trade show buzz, they rush an unfinished, insecure, unwanted product to market in the hope it will be the killer app at last for high-battery life ARM on Windows.
They use lot of AI hype language to capitalize off the hype cycle, even though besides the OCR it seems to be pretty limited in its relationship to anything machine learning at all.

[–] gerikson@awful.systems 6 points 2 years ago* (last edited 2 years ago) (5 children)

This might be the case, but at least the first I heard about the Copilot+ launch was that it was finally a "Macbook Air" killer - which I suspect would already be a strong selling point (at least if MSFT solved the backwards compatibility issue). Yet right after they announced the Recall stuff, and at least from what I have read it was received very negatively. So now they have the story that if you want the latest fast, efficient windows machine, you need to allow it to spy on your screen. Not the best marketing imo.

[–] gnomicutterance@awful.systems 8 points 2 years ago (1 children)

Yeah but they’ve been marketing Windows on ARM as a Macbook Air killer for a few years now. This is more of a rebrand of that effort.

[–] gerikson@awful.systems 7 points 2 years ago

OK, I didn't know that (mslty because I don't follow PC news, it's aggressively boring). FWIW the only tech podcast I do follow (all mac people) did single out this release as "this time MSFT proabbly got it right" - but they're mostly interested in Apple getting some competition.

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