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Signs and images claim to represent something real, but no representation is taking place and arbitrary images are merely suggested as things which they have no relationship to. Baudrillard calls this the "order of sorcery", a regime of semantic algebra where all human meaning is conjured artificially to appear as a reference to the (increasingly) hermetic truth.
To hustle greatly while neglecting the bustle is a mistake.
Bustle is vital. "Bustle" is when you give off the appearance of hustling while actually doing very little. Too bustle is to recognize that it is silly to always hold yourself to the grindstone, but also we're unfortunately lead by people who don't recognize that working all the time is counterproductive and the path to an early grave.