Repost from my old reddit account. Context from these guys: https://lemmy.world/comment/10124828
this post was submitted on 20 May 2024
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It's just surprisingly new. I'd bet the pandemic played a large part in it. Stepsister stuff has always been a niche, but not nearly as prevalent as it is today. I would know, I used to work in the industry.
Lol, no, that stuff was catching on at least 15 years ago, and was a massive meme before the pandemic. The "what are you doing step bro," meme is from 2018, and the industry had already gone hard in that direction for a while before that.