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It's actually serious enough that fast food companies are planning to reduce prices. It's unheard of.
I suspect this reckoning is coming for other industries too.
In some companies when the post-pandemic shortages hit for real and hard, they rose prices until they actually could source enough stuff to actually serve customers. Then a very vocal group of "told you so" folks saying the fact they made same money with higher prices and fewer customers and thus less expense was what they should have been doing all along. So even as shortages eased, suddenly a lot of companies switched to "low volume, high margin" strategies, e.g. screw most customers, we can gouge a few and make the same money while taking care of fewer people.
Now you can see erosion in the "high margin" businesses, because that temporary success and the extent it continued was built on:
I really hope so.