this post was submitted on 12 Jul 2023
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Yeah FFS this dude is just putting on the hindsight glasses and talking about his taste in beer like it’s a business reality everyone must adapt to lol
Marketing, competition, alcohol consumption going down per capita… your view that their product just sucks is simplistic, and, given their long life as a brewery, I would say demonstrably wrong. It’s easy to say, the day after they fold, “their beer obviously sucked.” But the question then is how did they remain in business from 1896-2023? Most brewers are far from demonstrating that kind of success.
Craft beer isn’t new though. It’s been booming for decades. We could say that they didn’t ride the IPA wave and maybe that marketing failure was just enough to sink them. Their distribution was also lousy. I never saw their taps out of state. After visiting them, my sense was that they were just a small-minded, small-scale business. And small businesses have a harder time surviving the ups and downs of the marketplace. They made a bad deal with Sapporo. They went under. None of this besmirches their core product, which is a classic and loved by millions.