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I mean... eh? TikTok is hardly the first platform to embrace short-form video. I think the dislike for the app is overblown.
The style is reflective of the medium. No point in making big budget audio/visual multi-hour immersive experiences for a cell phone screen with some headphones. The media has to be short because its for an audience that's stealing time in the middle of a commute or during a break at school or the office. The continuous-feed style is something we just managed to achieve with high speed mobile internet (TikTok would have been impossible on a dial-up device).
Its a young medium. People are still learning what works and what doesn't. And its as prone to getting enshittified as every other venue, thanks to the endless need for higher profits.
But as someone who grew up watching Albino Blacksheep and YTMND meme-tier content and owns a DVD of Super Bowl Commercials, I gotta say that we've had a lot worse.
People say this shit about every medium. And there's definitely awful pieces of individual content.
But a lot of it just comes down to the hyper-sensationalist marketing. And its common to every conceivable media, from Comic Book style front page of print to the "Bwooooong!" they put in every new movie trailer.
If TikToks suck, its largely because they're aping the worst aspects of all the other established media forms.
This seems like an exaggeration on a number of fronts. But even if you can find folks doing this, what's the counterfactual? Would these same people be out hitting the gym or gardening or curing cancer? Or would they just be watching TV or reading a book, instead?
There are folks binging seasons worth of Netflix who would argue otherwise.
They're absolutely not. Go back through the dredges of the '00s-era content mill and you'll find plenty of low-effort crap. Hell, YTMND was the pinacle of low effort crap. It was shit you could crank out in ten minutes with MS Paint and a collection of mp3 snippets.
You'd have heard from folks reading tabloid news or watching reality TV decades ago.
I've seen people scrolling in between reps at the gym. But, again, would this not have been a problem if you'd been blogging instead of TikToking? Or Netflix binging?
Multi-hour tv series are not short form.
A picture of a celebrity attached to a quote from a movie played on a loop is neither.
I simply haven't seen anything to support this claim.
You haven't established anything to disprove. You've just asserted it with some personal anecdote about missing a gym appointment.
It's like saying Taylor Swift isn't inside the top 10 of the Billboard Top 100 so why do you keep insisting that her overwhelming popularity is corrupting America's fragile young egos?