this post was submitted on 21 Apr 2024
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you can buy from specific small (or large ig) farms abroad and then roast it. if anything the large companies have the harder job trying to homogenize their output when they sell more coffee than any one plantation can provide. "same as everyone else" could be any of many thousands of farms, who grow in different conditions, different elevations, shade levels, soil, etc
This is true, but it's also equally true that the darker the coffee roast, the closer the end product gets to literal charcoal, therefore making the provenance of the beans far less relevant. That's why starbucks definitionally cannot have a mass-market light roast or even a "true" medium roast.