The people who started the company are just 3 white blokes with extensive industry experience who had their finger on the pulse of media appetite outside of blockbusters. They're not activists or politically motivated in a serious sense.

Maybe I'm being harsh but it seems like aside from a few good films they mainly just pump out quirky liberal stuff for the sake of generating profits - a heartfelt i-think-i-like-this-little-life movie with vague themes of representation and a saturated colour palette*** can be put together on a middling budget and easily recoup costs. Commercial viability is of course unavoidable but it feels like a motivating factor.

Civil War's their most expensive movie so far and it's only 50 million USD.

***Or whatever it is that tiktok is harking for in the moment: trauma-as-horror, the 2000s, existentialism, Adam Sandler, etc.

[–] yoink@hexbear.net 12 points 1 year ago* (last edited 1 year ago) (2 children)

ok there are a lot of valid criticisms of A24 and the culture around them, but saying that the majority of their films are heartfelt twee indie movies or tiktok movies is completely untrue

like you can read down the list of A24 films on Wikipedia, if anything the 'twee indie film' archetype is surprisingly underrepresented, and the bulk of the company's lifespan (and the movies that got them some reputation in the first place) are pre-tiktok explosion

https://en.wikipedia.org/wiki/List_of_A24_films

[–] spacecadet@hexbear.net 3 points 1 year ago

Damn they got a ton of solid and great movies on that list.

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