this post was submitted on 27 Mar 2024
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Jessica Burbank on how she makes TikTok and YouTube videos that effectively communicate left ideas in a short span of time.

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[–] theluddite@lemmy.ml 9 points 1 year ago* (last edited 1 year ago)

Props to her, and this is intended as a friendly comment between people on the same side, but I think this can be dangerous.

Chomsky famously noted that brevity is inherently conservative, and that's actually a pretty profound observation. Any time that you are brief to an audience that doesn't have much context, your message is going to pick up conservative baggage. Just imagine debating someone on how American imperialism is bad in front of a crowd that has never questioned USA as the bastion of freedom and democracy in the world. Your opponent just has to say "freedom" and "support the troops" and "9/11" as pre-canned concepts with a lot of power and imagery, whereas you're going to have to spend a ton of words unpacking all that. Any time that you say freedom, you're going to have to explain what you mean, or the audience will interpret it as the canned American concept of Freedom(tm). This is something that the 19th and earliest 20th century anarchists and communists understood intuitively and talked about quite a lot, even if they didn't articulate it quite as succinctly (lol) as Chomsky did. It's everywhere in their revolutionary theories.

So, while I do think that it's important to create effective and engaging short-form agitation and propaganda materials, they should be part of a larger messaging apparatus that leads you to some sort of more profound relationship with politics. Getting the entirety of your politics from short form video will necessarily lead to a shallow and mostly aesthetic understanding of politics, easily exploitable by reactionaries. It's how you end up with the Red Scare podcast, or MAGA communism, or any of these other aesthetically pseudo-leftist but actually deeply conservative discombobulated ideologies.

edit: also meant to say that it was not a great interview lol.