Virtual Reality

I agree with this idea. There is no way Apple thought it would be as popular as the watch or buds, especially given the price point and lack of market adoptable utility. They didn't even have enough utility to market it compared to the watch. With the watch they showed all the neat utility it has and with the Vision they just said "Here it is, it can be a virtual desktop or whatever".

The smart play with emergent technology is to gain a foothold of development and competency. Doing that takes time and money, both can be hard to bear(even for a company like Apple) so releasing an enterprise version can help to ease the R&D costs and test the waters for viability. I don't see the Vision as being anything more than enhanced market research and marketing with some profit generation.

I think the next generation of Vision will be cheaper and more viable a product for wider adoption. I would expect it two years after Vision's launch and they will have more usability with a smaller form factor. They really need to be shooting for a sub $1,000 price point but the closer they get to $500 will be better and with enough utility that entices people to use it at least a few times a week. If they can make it action sports cinematography, e.g. GoPro, that would really help sales.