this post was submitted on 14 Mar 2024
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so they're bragging how much more misleading the new format is, gotcha.
I don't believe that number, the average reddit clicks one of every 4 ads shown?
No way.
Edit: I misread the post to be 28% CTR, you can ignore my comment.
It's just 28% more than the CTR of the other ad methods. It isn't necessarily 4ish times. Let's say before they were getting 100 clicks per ad with the old format. With the new format they're getting 100*1.28=128 clicks.
Yes, I was wrong, thank you for correcting me!