Spoiler
Summary: They are a very trendy item. And that's the whole story. Oops. Mega-spoiler
archive.today • What's All the Hype About Trader Joe's Mini Tote Bag? - The New York Times
Elinor Kim, 22, and her sister struck out at the first store they visited this week. When they arrived at a second, a line was already forming. Ms. Kim, a 22-year-old college student in Chino Hills, Calif., recorded the scene and posted the video on TikTok, calling the experience “scary.”
Gee, NYT - are you finally gonna cover real TJ news like how it crushes unionization efforts?
Why is it trending? It's just a bag
I read the article and it didn't even bother to try to answer that question. The reporter (and editor and publisher) just assumed everybody is lib and somehow they all instinctively know that a smaller than usual Trader Joe's bag is a must-have.