this post was submitted on 02 Mar 2024
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It allows them to control the appearance and impression of the products more. A huge amount of store design is based around making the stuff appealing and thus increasing the chance you buy it.
Hence the huge pyramids of apples or the bountiful overflowing stock of vegetables. They’ll generally not even sell a half of what they end up stocking, but if they just stocked what people were likely to buy the shelves would look barren and off putting, and people may be less likely to come back there.
Even if a glass door on these fridges was perfectly functional and arguably better from the average person’s point of view, the screens give the marketing team more opportunities to spin their products. The goal of a store is not to provide you with what you want and need, but to convince you that you want and need things you don’t actually.
I wish they'd realize that many people don't give that much of a shit. Not that they don't give a shit, they give a shit... But just not as much as they think.
For real, these digital displays never change what I went in there to get. I look for the section labeled with the thing I want, I get it, I pay, I leave. Not once have I gone "damn that fake Sprite covered in fake condensation looks so refreshing, I think I'll get that instead."
I guess it has to work on some level though, or those no way they'd be paying for those instead of simple panes of glass
Yah, these kind of things don’t tend to work as well as marketing people think. The influence is marginal, and mainly a grift on the part of the company selling them.
And then you open it to find an off-putting empty shelf with a half opened sandwich from the other side of the store...