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Wendy's now says it won't surge-price menu items (www.businessinsider.com)

submitted 2 years ago by MicroWave@lemmy.world to c/economics@lemmy.world

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Wendy's is walking back suggestions it will start surge-pricing burgers and fries.
On an earnings call, the company's CEO said it would begin experimenting with "features like dynamic pricing."
Wendy's later said its dynamic pricing wouldn't raise prices and would only offer discounts.

Wendy's on Tuesday appeared to walk back comments from CEO Kirk Tanner that prompted widespread reports — and backlash — over the idea that the company would be introducing surge pricing for burgers and fries.

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[–] stoly@lemmy.world 2 points 2 years ago

LOL they talked about this whole thing in a bubble and never talked to an actual consumer. Then they were surprised when people reacted poorly to it.