this post was submitted on 21 Feb 2024
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chapotraphouse
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It's really good though but you have to be able to take the specific cases Sun Tzu is talking about and apply them to conflict more generally. Like the "look for different kinds of dust clouds to figure out what your enemy is doing" bit doesn't apply much today, but you can look for tell tale signals that offer insight on the actions of your enemies. Are the pigs on foot or in cars? What kinds of weapons are they carrying? Are they in regular uniforms or riot gear. It sounds obvious, but most people have the same understanding of conflict as those ancient noble failsons
Y'all massively overestimate how much the average person understands about conflict and struggle. Sun Tzu has an important place and doesn't deserve all this scoffing.
I have read Sun Tzu and my takeaway is that he wanted to wipe away overconfidence, or the idea that conflict is decided simply by who wants to win more. It's a repeated message of "no, conflict is a risk you're taking and you have to think about it." The entire book is him constantly saying that fighting a war is difficult, you need to take literally every advantage you can get, and you should only fight if you have to or if you vastly outnumber your opponent. Also, run away when you have to and do boring logistics stuff like make sure the horses have water and everyone's getting paid. That's my impression for why business guys like it so much, because their gut instinct is that they're the hottest shit on Earth and don't need to think about how to do anything. They look at Sun Tzu's advice, which is often just "think about doing things before you do it, because you could fail and that would suck" and to them it's a massive revelation because they've never once considered a negative outcome was possible.
So why do you figure do so many businesses suck at logistics or the nearest company equivalent if you're not actually in the business of physical things, like process management?
Because they all think they're a super special exemption to the rule and it doesn't apply to them because of how smart and cool they are.