this post was submitted on 18 Feb 2024

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chapotraphouse

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“Society is becoming very sensitive to what organizations do,” Gaur said, “and they expect organizations to go beyond profit-making machines.” (hexbear.net)

submitted 2 years ago by Yuritopiaposadism@hexbear.net to c/chapotraphouse@hexbear.net

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https://fortune.com/2024/02/18/fast-food-protests-earnings-israel-gaza-mcdonalds-starbucks-taco-bell/

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[–] quarrk@hexbear.net 43 points 2 years ago

It started out the other way around. Corporations used current events as marketing content, political stances as aesthetic complements to brand identity. Now that the association has set in, they are expected to have stances regardless of whether they would prefer to stay quiet.