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The White House wants to 'cryptographically verify' videos of Joe Biden so viewers don't mistake them for AI deepfakes
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
TLDR: trademark law yes, combined with a cryptographic signature in the video metadata… if a platform sees and verifies the signature, they are required to put the verified logo prominently around the video
i’m not talking about HDCP no. i’m talking about the certification process for HDMI, USB, etc
(random site that i know nothing about): https://www.pacroban.com/en-au/blogs/news/hdmi-certifications-what-they-mean-and-why-they-matter
you’re right; that’s trademark law. basically you’re only allowed to put the HDMI logo on products that are certified as HDMI compatible, which has specifications on the manufacturing quality of cables etc
in this case, you’d only be able to put the verified logo next to videos that are cryptographically signed in the metadata as originating from the whitehouse (or probably better, some federal election authority who signs any campaign videos as certified/legitimate: in australia we have the AEC - australian electoral commission - a federal body that runs our federal elections and investigations election issues, etc)
now this of course wouldn’t work for sites outside of US control, but it would at least slow the flow of deepfakes on facebook, instagram, tiktok, the platform formerly known as twitter… assuming they implemented it, and assuming the govt enforced it
Sounds like BIMI
https://en.m.wikipedia.org/wiki/Brand_Indicators_for_Message_Identification