this post was submitted on 09 Feb 2024
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chapotraphouse
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So is the actual concern that the marketing costs more than the expected return? If so why even make the damn thing?
The foundational question of filmmaking…
The thing a lot of people don’t know about film is it takes about 3-8 (or more) years to make a studio feature film
Typically this type of flip flopping is a result of leadership change. The previous leadership approved it and has a vision for it. Zaslav came in and has a different view of its potential.
The tax change has accelerated how this happens. It used to be that a new admin would come in and bury a movie on straight to DVD or a shit release date with no marketing.