this post was submitted on 13 Jan 2024
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I give it 5 years before search engines are completely unusable. Back to the age of encyclopedias we go.
That's already largely the case imo. Very general information is usually fine, but get specific at all and it seems impossible to find anything anymore.
It has started, but it is going to get so much worse. It is still at the point where you can find a contractor by putting in their exact name within the first 5 results, it is almost never the top result though. Once it gets worse than that I think yellow pages would start looking a lot more useful.
“AI” is accelerating the SEO bs as it is easier to automate. Search engines are still easier to use than looking something up in a set registry, but the clock is ticking.