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In the first part, findings, it says this:
" In this cross-sectional study, SSB taxes in Boulder, Colorado; Philadelphia, Pennsylvania; Oakland, California; San Francisco, California; and Seattle, Washington, were associated with a 33.1% composite increase in SSB prices (92% pass-through of taxes to consumers) and a 33% reduction in purchase volume, without increasing cross-border purchases"
So there wasn't an increase in sales volume in other areas (cross borders).
Nice, then good to know!
What I was thinking is people need to be aware of the serous health issues from drinking a lot of soda to ease down on it but I guess any steps that help reduce its consumption are great.
A lot of people think "ah Ill nab a soda on the way, its only $2"
So when its "only" $3.50, $4.25, $6, it gets a lot harder to make those passing "ah fuck it" purchases while youre out and about doing other things.
Its not like alcohol, where you make a point to obtain it for a designated drinking time and so will go out of your way to fulfill an errand. Its a passing convenience that you do less often when it becomes less convenient
Sadly there is also a lot of people who buy it regularly. Was just with some relatives over the holidays and they have full stack packs of coke for the day to day.
This segment is who I would think go out of their way to avoid the taxes.
You bring an excellent point and probably it is in that segment where the reduced consumption is when the taxes are higher.