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Short answer is that it is always much easier to (successfully) sue a private party than a government entity. Also probably to deter the private companies from participating in human trafficking.
The latter is the big one.
Defending this lawsuit will cost them more money than they made bussing migrants, even if they win.
Which will make all of them think twice about doing it - or at the very least charge Texas much, much more money.
Part of it may also be to send a message. Texas isn't going to stop, but transportation companies might be deterred knowing NYC will drag them through court if they participate in these crimes. Even if they are sure they will win in the end, getting involved in years long litigation over a controversial issue is not good for business.