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‘Lord Of The Wings’ Food Truck Trademark In New Zealand Defeated By Tolkien Estate
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this post was submitted on 04 Jan 2024
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So trademark holders being douchebags as usual. The Lord of the Rings isn't associated with chicken wings in anyway so how could consumers be confused?
I've also never understood things like this from a marketing perspective. Like this is definitely dissimilar, but even if it were an on the nose deal with like "Sauron Sauce" or whatever as one of their offerings, you're still getting recognition.
Even if the Tolkien estate were concerned about the cheapening of their "brand", who tf cares? It's obviously not about that, because I just checked and there is a line of LOTR Funko Pops for fuck's sake.
And if a work like The Lord of the Rings can't stand on its own (with regard to seriousness and artistic value) with the addition of kitschy wing trucks, I don't know what else would.
Seems like a win-win to me, but then again, I fucking hate trademarking and patenting laws in general. Intellectual property is a pretty spurious concept at best and courts around the world have consistently shown it is a tool used to quash innovation, promote stagnant wealth, and keep the heel on the middle and lower classes.
Wonder what Tolkien would think? His decendents become greedy assholes.
I think all trademarks should die on works of art 20 years after the person dies.
Trademarks aren't copyright or patents. The entire point of trademarks is to identify a brand. That said, I don't really understand trademarking LOTR at all, it seems like it's copyright, but IP laws are used so broadly now to just stifle things that who TF knows, and I have no idea about NZ law.
Lord of the Rings has nothing to do with food or chicken wings trucks, so seems like it shouldn't apply. Usually trademarks are in the same industry, so you wouldn't want someone else writing a knock off series of books called Lord of the Rings and trademark would help there.
That said, the other thing that seems suspicious to me is trademarks in the US are pretty specific - it has to be the exact wording which is why so many companies "mispell" the names, well that and in the US you often can't trademark a generic word (though Apple threw a wrench in that one). Or the graphic design has to be extremely close.
You can trademark a generic word, but only in a specific context. Microsoft has a trademark on "Windows", for example, but it only applies if you're using it in the name of an operating system.