this post was submitted on 16 Dec 2023
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Slow down your thinking and consider this: why would any practical person fully develop something without getting market feedback and understanding demand?
This is by the book “Preto-typing”. You can frame it as lying, but the reality is Apple had faith that all of the “faked” features in the demonstration would be fully developed before launch.
IBM did something similar before voice-to-text existed. They faked the technology during market research and discovered that people didn’t enjoy speaking to their computer as much as initially thought. It showed them that they could better invest that money elsewhere.
It would make zero sense and be a foolish use of capital to fully develop a product that complex and expensive without understanding market preferences.
This is a non-story, rage-bait headline.
It’s also been a known thing ever since the demo occurred. This isn’t news, it’s been a known thing for basically the last 15 years.