this post was submitted on 14 Dec 2023
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It's just Lego. (same with die and dice)
No, it’s LEGO bricks. LEGO is the brand name. If you want to be pedantic AND correct, you should be referring to them as “LEGO Brand construction bricks”, though if you’re referring to a boxed set, it’s “LEGO brand construction brick playset”.
Or you could just not be douchey about it. Either way there is no connection to dice/die.
You could also just say legos, because the only reason the company cares about it is to prevent genericization of a term that makes them money.
That was what was implied by my "don't be douchey about it" suggestion :)