this post was submitted on 10 Dec 2023
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[–] Maggoty@lemmy.world 18 points 2 years ago (1 children)

Selling at a loss to enter a market or gain market share is a time honored tradition at this point.

[–] Hyperreality@kbin.social 2 points 2 years ago* (last edited 2 years ago) (1 children)

It is, but as the article mentions some manufacturers are making a loss of 35k per car.

If those cars are then sold for 5k less than the US/EU/Japanese equivalent, despite lower wages and environmental standards, you have to ask yourself questions.

[–] Maggoty@lemmy.world 11 points 2 years ago

Yes you just described the business model. Everyone from Walmart to Amazon to Uber uses it. They take a loss in the short term, relying on new investor money or other products.