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Lemonade can have all kinds of shit in it. Some even have alcohol.
But I'm not defending these drinks at all. I think they are silly and harmful to teens and individuals who already regularly consume caffeinated beverages.
But I also don't see it as much different to highly caffeinated coffee sold regularly at popular coffee spots. And coffee is far more likely to be over consumed at home, at the office, at social meets, etc.
The only issue here is that the people consuming these drinks had health conditions.
Could Panera have done a better job marketing what this product is? Perhaps. I don't really know the answer to that, since people knowingly consume harmful amounts of food all the time without a care in the world.
I don't consume anything without knowing explicitly what it contains, so my bias tends to be that consumers also share some responsibility in finding out what they are putting into their mouths.