this post was submitted on 01 Dec 2023
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Marvel Studios

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Bob Iger Says ‘The Marvels’ Failed Because of a Lack of “Supervision” (collider.com)
submitted 2 years ago by Microw@lemm.ee to c/marvelstudios@lemmy.world
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[–] themeatbridge@lemmy.world 29 points 2 years ago (2 children)

It failed because people like me, who have seen the two tv shows and the movie, don't care enough to go to the movies anymore. I have a great TV in my basement and more entertainment than I can hope to consume in a lifetime. The teens that grew up on comics and were excited to see Thor hammer Cap's shield and overcharge Iron Man's armor are now parents with soccer games and PTO meetings. I'll watch it when I can, but I'm not going to hire a sitter and go out of my way to make it happen.

It's not the quality of the movies, although Quantumania had me wondering if they actually care about quality anymore. It's a question of value. Seeing the Avengers in Imax was an experience I couldn't get anywhere else. Teens today have a billion more choices, and far less interest in seeing comic book heroes come to life.

Tell good stories, make good movies, and the audience will come back because it's worth it. But it has to be more than just the next Marvel movie.

[–] acosmichippo@lemmy.world 7 points 2 years ago* (last edited 2 years ago)

all of that, yes. Plus I don't think the MCU is ever going to hit the same heights without Cap, Iron Man, and T'challa.

[–] ChillPenguin@lemmy.world 2 points 2 years ago

It's like the marvel effect wore off. And now they actually have to try again. And they're shocked that this happened.