Male Fashion Advice

Proactive NSFW due to underwear discussion.

Calvin Klein, 2 Xist and even Jockey make thongs for men. Is this a niche product/market, or an untapped goldmine?

I’ve tried a few different brands and am arguably a convert. I personally don’t wear slacks or more office oriented clothing, so the thinner fabrics aren’t a huge concern for my undies lines or lack thereof. The support is pretty solid, so that helps. Main drawback in my opinion is the stigma that remains attached and equates to either thongs being either strictly for women or gay men.

What say you?