It's the constant attempt of our government to appease the various health organizations (and other complainy-pants) by taking the least effective route towards nothing, that might make them "look good".

At the end of the day, a ton of the tax money they get to play around with comes directly from alcohol and tobacco. So our politicians have no interest in actually doing anything serious about it.

But if jacking up the prices a bit again and again and changing official age restrictions gets them a pat on the head from 'Kraftens Bekæmpelse' (The Cancer Society), they'll keep doing just that and nothing else.