this post was submitted on 15 Nov 2023
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Why are iPhones so popular in the US compared to Europe? Is it a peer pressure kind of thing? Or simply status? The difference seems to be pretty substantial and I don't think it can be explained by user experience alone.
iPhones have a 58% (US) vs 26% (EU) market share.
I think it has to do with the messagin app. For some reason in the us it's still common to use plain sms messages, which on an iPhone get translated to the blue bubble, but when sent to an android become the infamous green bubble.
This is however not the case in the EU bc sms messages were still expensive enoughfuring that time that when whatsapp released, everyone did the switch so as to not to pay the sms fees, and now, even if sms are basically free, everyone uses whatsapp as the default messaging app.
And as we know on whatsapp there's no differentiation of anything regarding the device you are sending messages to, so no constant reminder of "this guy had an android".
Just my 2 cents on why this could be.
The interesting thing is that the green/blue bubble thing is only infamous in the US.
As you say, outside the US, people use messaging apps like whatsapp or wechat.