this post was submitted on 12 Nov 2023
78 points (98.8% liked)
Europe
8484 readers
2 users here now
News/Interesting Stories/Beautiful Pictures from Europe ๐ช๐บ
(Current banner: Thunder mountain, Germany, ๐ฉ๐ช ) Feel free to post submissions for banner pictures
Rules
(This list is obviously incomplete, but it will get expanded when necessary)
- Be nice to each other (e.g. No direct insults against each other);
- No racism, antisemitism, dehumanisation of minorities or glorification of National Socialism allowed;
- No posts linking to mis-information funded by foreign states or billionaires.
Also check out !yurop@lemm.ee
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Vegan meat replacements already sell for much more than the real meat original, and people happily pay it, even though the ingredients are cheap.
Doesn't seem too far fetched that they'll find some vegans happy to pay (and able to afford to pay) a premium for this.
It's a genius move to start with pet food. Much fewer issues with potential food safety approvals, it doesn't have to be as perfect, there isn't as much competition because the regular vegan substitutes would be unhealthy for meat eating animals, and they don't have to worry about pushback from people worried that they'll be forced to eat lab meat.