this post was submitted on 10 Nov 2023
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You need to upgrade to the 4K plan for the best picture on content that is available in 4K. 1080p content might look slightly better with the Apple TV 4K because it will up scale it to 4K, your TV has poor up scaling , Netflix 1080p streams are low bitrate though, even their 4K streams are lower than other services.
Insignia TVs are not know for their picture quality so the Apple TV will not be able overcome the shortcomings of the TV. SDR will look better than HDR on that model it does not get bright enough to display HDR properly.
https://www.rtings.com/tv/reviews/insignia/f30-series-2022
Thanks for the info. It's very helpful.