this post was submitted on 09 Nov 2023
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Honest question: RAM is so cheap, why is Apple even doing this? Is it just so they can advertise one price but then convince people they have to level up? What's the advantage to the 8GB to them.
The same thing applies to the iPad, so I'll use it as an example. I will be using AUD pricing.
You want an iPad. You go with the 9th generation. $549. But, there is an option for $200 more. It has USBC, keyboard folio support, a better screen, a better chip, amongst other improvements. You think "I'm going to keep this for a while, it's worth it".
Now you're spending $749. But, in this day and age you need more than 64GB. You get the storage upgrade, and you're spending $999.
However, the iPad Air is also $999. So you spring for that. Still, you have the storage issue. Now, you're spending $1,249. That's how Apple has manipulated storage costs on the iPad.
Most people will stop before they get the iPad Air, but if they can convince someone that was going to get a $549 iPad to get a better one, it's still a win for Apple.