Apple

Everyone. The watch was a great product. Now it is a useless toy. For the love of all that is decent, if Apple doesn’t pull Craig Federighi out of the OS driver seat, OS development under his purview will continue to frustrate and disenfranchise users. These choices are literally eroding Apple’s brand equity. I was getting read to upgrade to a new phone. It’s no longer a forgone conclusion that it will be an Apple product. It doesn’t matter how great the hardware is engineered if the UI/UX keeps getting progressively worse. The watch is basically unusable in its current state. Left unaddressed, the same fate will matriculate into their other products.