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X runs 'timeline takeover' ad promoting anti-trans film (techcrunch.com)

submitted 2 years ago by L4s@lemmy.world to c/technology@lemmy.world

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X runs 'timeline takeover' ad promoting anti-trans film::Thursday on X (Twitter), all users saw the same pinned topic under the "What's happening?" sidebar. As part of a "timeline takeover" -- which gives

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[–] xhci@lemmy.ml 4 points 2 years ago (1 children)

It might be faster than you think. I know a lot of people who used to look at/share tweets without an account.

Since the X rebrand, it works about 30% of the time for me.

Twitter had a lot of users, but also a whole lot of people who used the platform passively without signing up (and were either uninterested in doing so or incapable).

[–] lobut@lemmy.ca 2 points 2 years ago

oh right that's something I completely forgot about! I don't use the site/app myself.

Hard pushing accounts and I think charging an annual fee to deter bots can push others out harder.

it would make me so happy to see Ex-Twitter fail.