this post was submitted on 04 Nov 2023
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I think Mozilla sees the writing on the wall, and they're trying to find some sort of corporate revenue stream that isn't based entirely on Google, which is a healthy exercise for them.
Unfortunately the core kernel of browser users, who are only hanging on by their fingernails, are very security conscious, FOSS supporters, opinionated users.. which is a difficult audience to market to different business revenue streams.
Expanding their user base to more " normal " users would give them a larger marketable user base for their alternative revenue efforts. Building that increased user base though, it's tricky.
Frankly, Mozilla ought to give up on trying to "monetize" the user base in the typical Silicon Valley abusive marketing way, and instead just resign themselves to soliciting donations.
Yup, Wikipedia banners not out of the question imo. But they need to ditch google to do it