Apple

Still impressive as hell.

You can replicate most of these with good lighting and a hand held gimbal. While not as impressive as what Apple use, they are presenting to millions of people and they have a team so they need super smooth movement all around where as a gimbal is smooth but not super smooth.

They said in the video it’s equipment they would have used with a traditional camera and it’s just the camera itself that is different.

I wonder what app they were using for filming. Seems like a lot of controls that would be amazing to have access to it too.