this post was submitted on 26 Oct 2023
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chapotraphouse
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Its so cool that we're not allowed to spend any money on expanding our mass transit services, but we'll spend a fortune hosting IRL pop-up ads on every available surface.
Caltrain's currently being electrified, buying new trainsets, and planning to massively increase frequency, but normally your point would be correct.
Cheers to that, at least.
It's not really "spending a fortune" if it's just money exchanging hands between capitalists and marketing people and capitalists. There's almost no physical materials or labor going into this stuff as far as I can guess.
There's definitely some amount of manpower and materials going into setting up and changing out the physical adverts. Nevermind the folks paid to design and formulate implementation. For a display this large, I imagine its a substantial outlay for someone.